Today the Apple brandmark stands for innovation, reliability and cool products. It reflects functionality, balanced with product beauty. The company has managed to turn the box of wires hidden in the study into a “must-have” lifestyle item. Few people realise that we could have had iPod and iPhone mobile digital devices (iPod and iPhone) and iMac computers (iMac) 10 years earlier. Still fewer people realise how Apple is going to change their lives and affect their future. y2k aesthetic clothing
Chased out of paradise through the Windows of Bill Gates
In the late 1970s, Steve Jobs and Steve Wozniak created the Apple Macintosh, commonly shortened to Apple Mac, the first commercially successful personal computer to feature a mouse and a graphical user interface (GUI, pronounced gooey) instead of a command-line interface.
In the early 1980s, Jobs was among the first to see the commercial potential of the mouse-driven GUI. Jef Raskin, an Apple employee, who envisioned an easy-to-use, low-cost computer for the average consumer, wanted to name the computer after his favourite type of apple, the McIntosh, but the name had to be changed for legal reasons. The brandmark, an apple with a bite taken out of it signifying the tasting of the forbidden fruit, truly delivered just that. In 1985, the combination of the Mac, Apple’s LaserWriter printer and Mac-specific software such as Aldus PageMaker, enabled users to design, preview and print page layouts complete with text and graphics – an activity which would become known as desktop publishing (DTP). Initially, DTP was unique to the Macintosh (yes, there was life before Microsoft and Bill Gates), but eventually became available to IBM PC users as well.